Travel Without Plastic
- Website Redesign
Redesigning a sustainability consulting website for clarity, credibility,
and better user experience
Travel Without Plastic
- Website Redesign
Role: UX/UI Designer, Website Developer
Design highlights
Service offering reorganized into 5 clear pillars
Consistent typography & brand colors from existing brand book
Real client logos and testimonials added for credibility
Optimized layout for faster scanning and decision-making
Simple but professional animations in Wix Studio
Image system aligned with eco-hospitality industry
Overview
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Travel Without Plastic is a B2B consultancy helping hotels and tourism businesses reduce single-use plastics and improve sustainability practices.
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The previous website was outdated, text-heavy, and failed to clearly communicate their services or value.
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I was responsible for a full UX & UI redesign, followed by development in Wix Studio.
Scope of Work
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UX research & content audit
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New site architecture & information hierarchy
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Full UI redesign in Figma
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Copy support (refined based on client Q&A)
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Multilingual setup (EN / ES)
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Development & animations in Wix Studio
Key goals
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Simplify the way services are communicated
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Create a clearer, more modern visual hierarchy
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Improve readability & user flow for busy decision-makers
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Build trust through social proof + storytelling
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Refresh the visual style while staying aligned with brand guidelines
BeforeAfter
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Outdated layout with long text blocks--> Modular sections with clear messaging & CTAs
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No visual hierarchy between services--> Service cards grouped by categories
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Weak brand perception--> Clean, modern UI aligned with brand book
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No UX structure or user journey--> Strategic content flow tailored to B2B buyers
“Patrycja understood our complex B2B audience and translated our mission into a clear, modern website that communicates our services effortlessly. She made sustainability look both smart and approachable.”
Jo Hendricx
CEO, Travel WIthout Plastic
Patrycja Klepin
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