Pani Malowanka
– Branding & Website Design
A colorful, fairy-tale brand and website for a children’s entertainer — built from scratch, including naming, branding, AI illustrations, UX/UI, and full Wix Studio development.
Pani Malowanka – Branding & Website Design
Role: UX/UI Designer, Website Developer
Scope: Full branding + web design + development (Wix Studio)
Target: parents booking creative activities for children
Overview
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Pani Malowanka is a playful, story-driven brand created for a professional children’s entertainer who turns birthdays and family events into magical memories. I built the brand and website completely from scratch — starting with the name, visual identity, and illustration system, all the way to the final live website in Wix Studio.
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The goal was to design a world full of color, imagination, and positive energy, while keeping the website easy to navigate for busy parents. Every element — from the paint-splash shapes to the fairy-tale illustrations — reinforces the brand story: a world where kids can create, laugh, and explore freely.
Scope of Work
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Brand Strategy & Naming: Created the brand name “Pani Malowanka” (Polish for "Mrs. Paintbrush") and positioned it around creativity & emotional memories
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Visual Identity: Logo, color palette, typography, brand mood, illustrated character
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Illustrations: Custom AI-generated character + thematic elements (paint splashes, icons, backgrounds)
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UX & UI Design: Website layout in Figma, child-friendly visual storytelling, iconography
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Web Development: Fully built and optimized in Wix Studio
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Content: Mixed content - part written by me, part provided by client
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Extras: Business card design
Creative Direction
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Tone: colorful, warm, playful, magical
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Audience: parents booking event entertainment for kids (ages 3–12)
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Brand personality: kind, energetic, artistic, trusted by children
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Key visual elements:
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splash-shaped containers instead of classic rectangles
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warm illustrations instead of stock photos
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large playful headlines
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pastel but vibrant palette
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hand-drawn icons to keep the brand human & fun
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Result
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A fully branded digital presence that feels like a children’s storybook — visually engaging for kids, but structured and practical for parents.
“I couldn’t have dreamed of a better designer! Patrycja captured the heart of my brand — fun, color, and a bit of magic — and turned it into a website that feels truly mine.”
Izabela Totzke
Pani Malowanka
Patrycja Klepin
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