B2B website
for Triple Impact Hosiptality
Full UX/UI redesign and brand refresh for Triple Impact Hospitality — a consultancy working with global hotel brands like Hilton, TUI, and Raffles. I redesigned the site from scratch, rebuilt the brand identity, and developed the new website in Wix Studi
Triple Impact Hospitality — Website Redesign & Brand Refresh
Role: UX/UI Designer, Brand Designer, Wix Studio Developer
Client: Triple Impact Hospitality (B2B sustainability consultancy)
Live site: tripleimpacthospitality.com
Year: 2024
Overview
Triple Impact Hospitality is a sustainability consultancy that supports global hotel brands in reducing waste, improving guest experience, and implementing measurable ESG strategies. Their previous website no longer reflected the scale of their work or their positioning in the hospitality sector.
The goal of the project was to redesign the brand’s digital presence, modernize its visual identity, and build a scalable website that clearly communicates services to B2B decision-makers.
Scope of Work
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UX Strategy: Site audit, content re-architecture, wireframes
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UI Design: Full redesign in Figma, new visual direction
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Branding: Logo refresh + brand colors + typography guidelines
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Development: Full build in Wix Studio (responsive + animations)
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Copy Support: UX structuring + content formatting (not full copywriting)
Key Objectives
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Shift brand perception from small NGO → trusted consultancy
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Improve clarity & hierarchy of service offering
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Build credibility through client logos & social proof
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Create a scalable structure for future content & case studies
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Redesign user journey to support lead generation & sales calls
Results
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Modern, responsive, conversion-oriented website
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Clear service messaging tailored to hotel brands & corporate decision makers
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Brand visual language aligned with sustainability + premium hospitality
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100% solo project — from first wireframe to live deployment
“We needed a full rebrand that felt professional but still human — and Patrycja delivered exactly that. From logo and colors to a completely new website, she brought our brand vision to life with precision and creativity.”
Jo Hendricx
CEO, Triple Impact Hospitality
Patrycja Klepin
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