Travel Without Plastic website redesign
New user dashboard displaying stats like reading hours, books read this month, and goal progress
Redesigned recommendations section with visual cards, star ratings, and clear CTAs
Recently Viewed carousel for easy access to past book interactions
Simplified sidebar navigation for quick access to shelves, reading lists, and activities
Responsive layout with a modern visual language, clear typography, and consistent components
To redesign the Travel Without Plastic website in a way that clearly communicates its mission, improves user experience, and encourages tourism businesses to take action on sustainability without feeling overwhelmed.
Unclear value proposition: Users struggled to quickly understand what the organization offers.
Overwhelming text blocks: Key benefits and services were buried in long paragraphs.
Weak visual hierarchy: Important actions and messages lacked emphasis.
Minimal trust-building elements: Testimonials and success data were underused.
Outdated UI: The interface lacked consistency and modern visual appeal.
Clarity & Scanability: Structured content for quick comprehension by busy hotel managers and sustainability officers.
User Confidence: Reassuring messaging and clear service descriptions reduce hesitation.
Visual Flow: Intuitive layout guides users through problem, solution, proof, and action.
Mobile Adaptability: Designed responsive components to ensure consistency across all devices.
Accessibility: Improved contrast, font legibility, and button styles to support inclusive design.
UX/UI Research & Analysis
Wireframing & Prototyping (Figma)
Visual Design & Layout
Content Structuring & UX Copywriting
Interaction Design (desktop-first, mobile-optimized)
Stronger Hero Section: Added bold messaging and a clear CTA (“Email Us to Begin”) to drive user engagement.
Icons for Benefits: Designed an icon-based summary section for fast scanning and easier understanding of value.
Service Cards: Split offerings into visual blocks with clean layouts and calls to action.
Client Logos + Testimonials: Introduced social proof to build trust and showcase credibility.
Modernized UI: Used color contrast, white space, and real imagery to enhance visual appeal and readability.